Article 7: Dirksen, J. (2015, November 28). Design for how people learn. (pp. 215-231). New Riders
In this entertaining
article, Dirksen explains the two kinds of motivation and how learning
designers need to consider the learners motivation to do. This involves designing programs that
actually bring about change in a tangible way.
She provides the example of texting while driving and how if a driver
has an accident in some of the first instances of texting then they have a
motivation to do (or not do in this case).
The author also looks at implementing changes in organizations and
processes and how learning designers need to no only design to teach learners
how to do something, but also to translate that into action. She outlines that getting learners involved
in the training design, displaying the relative advantage, helping them believe
they can perform the change are all key in actually facilitating changes. Providing learners with opportunities to
practice and experience things for themselves, and providing social proof also
aids in the change process for learners.
This is timely as the
company I work for is going through a merger and we are experiencing huge
amounts of change on many fronts. It has
been interesting to see the different responses to these changes from my
co-workers and colleagues. The
motivation to do has been accepted by some of our team, whereas others are not
quite there even though their motivation to know has been established. I also like how the author states “change
is a process, not an event.” While
leaders are focused on the tactical processes of combining systems and
policies, our Learning Department is endeavoring to design change training to
help our employees with the motivation to do and not just motivation to
know. Helping our employees get to the
motivation to do will mean less resistance to change and a speedier transition
to our new normal.
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